Seasonal Campaign Creative Kit
A matched set of social posts, stories, ad sizes and a landing page banner built from one campaign idea.
Photo: Unsplash — illustrative, not a client deliverable.
This is a demonstration concept describing how I would approach this kind of project. It is not a client case study, and no client results are claimed.
The scenario
A local business is running a seasonal offer across Instagram, Facebook ads and its website, and needs every piece to look like one campaign.
The approach
- One key visual and headline system defined first.
- Variations sized for feed, stories, ad placements and the website banner.
- Text kept large and short so it reads on a phone at a glance.
What gets delivered
- Key visual
- Feed and story posts
- Ad creatives in required sizes
- Website banner
- Organised export files